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Whitepaper: Data quality myths debunked

Updated: Sep 25

After hundreds of conversations with CDOs, Head of Data, Data Governance responsible and Data Quality experts, we have distilled the top 5 data quality myths.


In this Whitepaper we have summarized some of the most common questions and arguments that data professionals deal with.


The examples come from people working at companies

  • with >500M€ annual revenue (often 1-10 B€)

  • from various industries such as energy utilities, industrial goods, automotive, consumer products, healthcare, technology and telco, as well as insurance and banking

  • mostly European, and some based overseas






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